Left 4 Dead Pre-orders Surpass Orange Box by 60%

For a new shooter IP to make waves in a market saturated with first-person shooters, is a big thing. With a ton of positive pre-release positive reviews (through hands-on previews), Turtle Rock Studios’ Left 4 Dead is doing just that and Edge Online has the scoop. Valve’s funding a $10 million ad campaign, and here’s how co-founder/managing director of Valve rationalizes the move:

"People had really strong reactions to Left 4 Dead when we started showing it…"

"Our pre-orders are running 60 percent ahead of Orange Box. This in combination with the fact that it is a new IP made us think that an extensive marketing program made a lot of sense."

For those of you who don’t know about it – Left 4 Dead is Turtle Rock and Valve’s upcoming horror first person shooter, that’s built ground up to be a co-op game. While the market has a ton of FPSes, the number of co-op shooters is negligible. In that respect, L4D’s like a drop of blood for the hordes of gamer zombies that thirst for some good co-op action.